I'm a digital marketer and creative technologist currently finishing my Bachelor of Business Administration in Digital Marketing & E-Commerce at Western Michigan University (May 2026).
My work sits at the intersection of strategy and execution — from driving measurable growth through SEO and paid media, to representing Red Bull at large-scale events like Electric Forest. I care deeply about the “why” behind every campaign and the data that proves it worked.
Outside of work, I enjoy photography, music, and building things for the web. I believe the best marketing doesn't feel like marketing at all.
Major
Digital Marketing & E-Commerce
Minor
Business Analytics
School
Western Michigan University
College
Haworth College of Business
Marketing Manager
- Increased local search visibility by 50x through data-driven SEO strategy and Google Business Profile optimization.
- Managed PPC and display advertising campaigns that improved lead conversions and reduced cost per acquisition.
- Rebuilt and optimized company website to improve UX, site architecture, and search performance.
- Increased revenue from organic digital channels from $0 to $60,000+ per month in under 9 months.
WordPress
Google Cloud
VercelStudent Marketeer
- Represented Red Bull through event marketing and community engagement to drive brand awareness and product trials.
- Planned and executed on-campus and local sampling events, gathering consumer insights to support marketing strategy.
- Collaborated with the field marketing team to deliver authentic brand experiences at large-scale events including Electric Forest.
- Developed and executed a campus-based brand activation strategy aligned with Red Bull's global Tetris campaign.
Student Data Analyst
- Analyzed and developed spreadsheets to identify operational trends within the university power plant.
- Supported data-driven decision-making through accurate reporting and performance monitoring.
Western Michigan University
Awards
Recognized for creating high-performing, SEO-optimized content that outperformed competitors in search visibility and engagement.
Awarded for driving the highest website traffic through strategic keyword research, site promotion, and user-focused content creation.
Awarded for developing the best data-driven brand extension strategy using market segmentation and forecasting models.
Contact Form
Please contact me directly at nateevans2004(at)gmail.com or drop your info here.